About the Role
The Marketing Assistant helps bring Yelluh Meat’s story to life across social, email, and digital channels. This role supports campaign execution, catering lead generation, content coordination, and customer engagement. You’ll work closely with the Directors to turn strategy into consistent, results-driven communication.
Marketing is the bridge between what we make and how the world experiences it. This role ensures that the Yelluh Meat brand remains visible, consistent, and exciting — from in-store happenings to digital campaigns. You help grow awareness, drive catering leads, and strengthen loyalty through effective, authentic communication.
Responsibilities
Campaign Coordination & Content Execution
Build and schedule posts, emails, and SMS campaigns using our content calendar.
Coordinate creative assets and assist with photo/video content collection.
Ensure content accuracy, consistency, and alignment with brand guidelines.
Lead Generation & Performance Tracking
Support catering promotions and campaign follow-ups.
Track campaign performance (engagement, clicks, catering inquiries).
Prepare monthly reports summarising wins, learnings, and recommendations.
Community & Customer Engagement
Respond to comments, messages, and reviews with brand-aligned tone.
Assist in executing customer promotions, giveaways, and events.
Monitor audience feedback and escalate trends to leadership.
Results
Minimum of 3 social posts + 2 email/SMS sends per week.
Campaign calendar maintained 2 weeks ahead of schedule.
Weekly catering lead target: ≥ 10 qualified leads/week.
Monthly report delivered by the 3rd working day each month.
Consistent tone, visuals, and response time <24 hrs for inbound comments.
Requirements
2–3 years of experience in digital marketing, content creation, or social media management.
Strong writing and organizational skills.
Experience with Canva, Meta Business Suite, and/or GHL preferred.
Understanding of Yelluh Meat’s brand voice and visual style.
Proactive communicator and comfortable working both independently and collaboratively.
Benefits
Yelluh Meat Core Values
Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
Self-Manage and Self-Motivate
Bring your best without being asked. We take ownership of our roles and hold high expectations of one another. We each hold ourselves accountable to the standards. We bring our A-game every time, without being asked.
Attention to Detail
Sweat the small stuff before it becomes a big deal. We keep a clean restaurant, follow the systems, avoid shortcuts, and make sure everything is in its place. We believe in noticing and addressing small issues before they worsen.
High-Performance Team
Tell the truth, chase results, and help each other improve. We are results-driven, regularly sharing feedback that tells the truth rather than protecting feelings. We assess ourselves consistently and take action to improve, benefiting the team. We all want to win, and we show our commitment to business goals through daily decisions and performance.
One-Size-Fits-One Hospitality
Make every guest feel seen, respected, and remembered. We don’t judge; everyone who comes to us is greeted with warmth and treated with respect. We remember names and make people feel at home. We pay attention and intentionally work to create memorable experiences that convert strangers into raving fans.